After more than two decades working in IT, I decided it was time to create something of my own.
While exploring different business ideas and learning new AI and digital tools, I came across the idea of creating personalised photo magnets. And it immediately felt familiar.
My love of collecting memories through magnets actually started many years ago. Whenever we travelled somewhere new, there was one little tradition I never skipped: buying a magnet from every city or country we visited.
Over the years, those little magnets turned my fridge into a collection of memories.
Each one reminds us of a place we visited, an experience we had, and a moment worth remembering.
That’s when the idea behind Rosheli really clicked.
If a simple souvenir magnet could bring back so many memories for me, why not make those memories even more personal? And why not share that joy?
Made to last
I believe that good quality isn't just about making a better product. Things that last need to be replaced less often, and that means less waste.
That philosophy shaped how I wanted to make Rosheli magnets from the beginning. I chose to invest in high-quality equipment and materials so that the memories you choose to print aren't made to be temporary.
It's a small choice, but I believe all of our small choices can contribute to a cleaner, more sustainable future for the one home we all share — our planet.
What does Rosheli mean?
The name Rosheli reflects what I wanted the brand to feel like.
“Rosh” comes from Roshan, meaning “bright” in Farsi, and “Eli” represents elegance.
Together, they capture the idea behind Rosheli: turning bright, beautiful moments into simple and elegant keepsakes.
It’s also why our tagline feels so fitting: Where memories shine.
That’s Rosheli — small magnets, beautiful memories, made to stay close.